FIFA shows interest in developing a FIFA token, US market in consideratio

Infantino made the announcement while attending President Trump's White House cryptocurrency summit on March 7. Standing alongside Trump, Infantino expressed FIFA's interest in creating a digital token to connect with its global fan base.

"FIFA is very interested in developing the FIFA Coin, to bring it here from the United States and reach the 5 billion soccer fans in the world," Infantino said. "If there is anyone here who is interested in joining FIFA, we are here, with the United States, and we will conquer the soccer world with the FIFA Coin."

While the announcement did not give any specific details or timelines, it does point to FIFA exploring blockchain technology as a potential route for fan engagement and revenue generation. Trump responded positively to Gianni's statement, saying: "Ultimately this coin could be even more valuable than FIFA. In fact it could be a very good coin."

Following the summit, the market turmoil led to a surge in an unrelated cryptocurrency called “FIFA”. The coin has seen its price increase by 357,000% daily, pushing its market capitalization to around $8.2 million. However, this token has nothing to do with FIFA.

The recent summit was a significant step towards major changes to cryptocurrency regulation under the Trump administration.

This approach would establish the government’s position on cryptocurrencies without requiring taxpayer funding.

While Infantino’s statement did not go into detail, it suggests that FIFA recognizes the potential impact of cryptocurrencies on the future of sports business and fan engagement. The announcement comes at a time when the organization is preparing for the 2026 World Cup, which will be jointly hosted by the United States, Canada, and Mexico.